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Mad Dogs & Englishmen’s office here has won the $5 million account for a company that sells women’s athletic clothing and apparel.
The shop’s win of Marika of San Diego couldn’t come at a better time, since Bay Area agencies now find themselves scrambling for each new piece of business.
The agency did not say if there was a review or if it was selected before a formal pitch. The work had been handled in-house.
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