• In March, Cingular makes a split | Adweek • In March, Cingular makes a split | Adweek
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• In March, Cingular makes a split

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• In March, Cingular makes a split decision on $925 million in media duties, handing broadcast buying to Mediaedge:cia and print buying to OMD.

• In June, SprintNextel awards launch, consumer duties to TBWA\Chiat\Day and B2B duties to Publicis & Hal Riney. Combined billings are estimated at $800 million.