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MARC USA/Pittsburgh, which has been without an account management chief for three years, expects big-shop veteran Kevin Tromp to unify a team that has grown somewhat disparate as it filled with outsiders during the past few years of rapid agency growth.
Agency CEO Michele Fabrizi, who last held the job before being promoted to president and COO in 1998, said she expects Tromp to focus on building staff collaboration. “I want him to bring it back to the MARC way,” she said, referring to the agency’s embrace of “re-engineering” and account teams.
Tromp, 46, comes to MARC as senior vice president and director of account management following a brief stint as chief marketing officer at a San Jose, Calif.-based
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