Marc Goes West for Latest Addition

Pittsburgh-Based Network Acquires S.F.’s Zuckerman Fernandez
CHICAGO–Continuing its efforts to build a national agency network, Marc USA has acquired San Francisco agency Zuckerman Fernandes & Partners.
The shop, which will be renamed Zuckerman Fernandes/Marc USA, is the Pittsburgh-based network’s first West Coast operation.
“It’s part of our overall strategy of putting full-service offices in all the major regions,” Marc chairman Tony Bucci said of the Bay Area acquisition.
The network had talked with several undisclosed shops, but Zuckerman’s creative product and “similar philosophy about the business” sealed the deal, Bucci said.
Since January 1998, Marc has been on a buying spree in an effort to create a national network.