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Direct Choice in Wayne, Pa., has added David Marabella as vice president of new business. Marabella will be responsible for developing new strategic relationships in the pharmaceutical, healthcare, financial services and retail sectors. A native of Havertown, Pa., he arrives at Direct Choice after his association with Euro RSCG 4D in Berwyn, Pa. Direct Choice, which celebrates its 10th anniversary in 2005, specializes in direct response marketing projects.
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