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SAN FRANCISCO Jeff Manning, executive director of the California Milk Processor Board and the client behind the “Got milk?” campaign from Omnicom Group’s Goodby, Silverstein & Partners here, has quit the board, he said today.
After 12 years with the board, he is launching “Got Manning?” his own brand and category development firm in Orinda, a suburb of San Francisco.
“I am very excited,” Manning said. “I will miss ‘Got milk?,’ the board and Goodby, but it is time for me to get back to branding and helping build brands,” he said.
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