NEW YORK Manhattan Mini Storage is pulling an outdoor ad created by Mad Injection following public complaints, the client confirmed.
Mad Injection, a creative affiliate of Mad Dogs & Englishmen in New York, developed the ad that shows a statue of a Buddha in storage with a line of copy that states, "[Because] my owner' s a Jew ... again."
Stacy Stuart, vice president of marketing for the New York client, said, "We apologize. We did not mean to offend anyone and the ad was intended to be humorous." Stuart said it would come down from its Manhattan locations by Friday.
Mikal Reich, chief creative officer of Mad Injection, issued a statement saying, "Our intention with this campaign was to humorously show the complexity of Manhattanites' lives, as represented by the things they put into storage. New Yorkers follow many different life paths and, in this one case, the owner of this Buddha was somewhat fickle with [his] choice of religion."
The agency is rolling out other campaign ads in Manhattan. Another shows a toy soldier in storage, explaining that his owner's mother put him in there " 'Til there ain't so much real shooting." In a third, a once-mounted moose head says, "My owner's new girlfriend is a PETA activist."
Reich and agency creatives Ella Wilson, Ari Kornblit and Adam Koppel worked on the campaign.
Mad Injection won the account in January. The client had created advertising in-house and continues to handle its own media. Billings were undisclosed.
The client has 13 storage locations in New York.