Mandala in the Clear

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Ads Celebrate Cellular One as Static-Free
LOS ANGELES-The Mandala Agency continues its brand-building efforts for Cellular One in the
Northwest with a new campaign stressing the wireless carrier’s “Clearly superior” service.
Three TV spots visualize the idea that Cellular One takes the static-the general hassle as well as actual interference-out of its customers’ wireless experience.
All three commercials begin with a screen full of static. In one, a James Brown tune starts up as a squeegee proceeds to wipe the screen clear, revealing a message in heavy block text: “Don’t take any static.”






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