Eastlantic Advertising has launched an image campaign for NH.com that attempts to brand the site as the place to go for information about New Hampshire.
The work uses the client's existing tagline, "Where New Hampshire clicks." There are print, radio, public relations and outdoor efforts. Spending is in the six-figure range.
"[The new campaign] is a change in approach from the old strategy," of positioning the site for automotive and employment needs, said Dan Grinley, creative director at the eight-person agency in Manchester, N.H. "We wanted to position [NH.com] as the lifestyle resource for anything to do with New Hampshire." Eastlantic also handles advertising for New Hampshire Magazine.