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BOSTON Wachusett Mountain has enlisted Manasian Inc. to develop a campaign to support Century Passes, its season-ticket program that offers a range of savings options to potential visitors.
“Our Century Pass program has been very successful, so we’re expanding the program with more pass options and heavier promotion on purchasing your pass earlier to save even more,” said Tom Meyers, client marketing director. “Manasian quickly understood the business—they’ve all skied Wachusett Mountain in the past—and created some terrific advertising for the program.”
“We’re
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