BOSTON Wachusett Mountain has enlisted Manasian Inc. to develop a campaign to support Century Passes, its season-ticket program that offers a range of savings options to potential visitors.
"Our Century Pass program has been very successful, so we're expanding the program with more pass options and heavier promotion on purchasing your pass earlier to save even more," said Tom Meyers, client marketing director. "Manasian quickly understood the business—they've all skied Wachusett Mountain in the past—and created some terrific advertising for the program."
"We're thrilled to have worked with Wachusett on the project. Something a bit different for us, but we've all brought our families there many times and have enjoyed the opportunity to work with Tom," states Jean Manasian, president of Manasian Inc.
The advertising for the Princeton, Mass.-based client is scheduled to break in late August in regional magazines and newspapers. The ads will promote Century Passes at a special rate starting at $199 for a limited time. Campaign spending is undisclosed.