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Manasian Forges Global Identity for SkillSoft

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BOSTON Manasian Inc. has begun crafting marketing materials such as product brochures and corporate identity packages for SkillSoft.

Nashua, N.H.-based SkillSoft is a provider of e-learning courseware for business and IT professionals.

The win is important for Waltham, Mass.-based Manasian Inc. because, "SkillSoft has grown rapidly over the past few years as has the enterprise e-learning marketplace," according to agency president Jean Manasian. Establishing a "global presence" in the business-to-business space for SkillSoft will be a top priority.

Manasian formed the 12-person shop earlier this year following stints at agencies such as Arnold and Hill, Holliday, Connors, Cosmopulos [Adweek Online, June 23].

—Adweek staff report