Manasian Crafts 'Smart' Radio for Constant Contact

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BOSTON Manasian Inc. said it has developed a radio campaign for Constant Contact set to launch in coming weeks here and in Chicago.

Tagged “The smart way to reach your members,” ads describe how the company helps organizations “get professional, e-mail announcements fast—without any technical skills and with free support from real, live people.”

“Radio has been an extremely effective medium in reaching our key audience segments and educating them about Constant Contact. We look forward to entering new markets with new creative and continuing to expand our brand awareness,” said client CMO Richard Turcott, in a statement.

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