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NEW YORK ESPN has restructured its business units, dividing executive responsibilities in six specific areas: content, technology, sales and marketing, international, finance and administration.
The move, initiated by George Bodenheimer, ESPN and ABC Sports president, and co-chairman of Disney Media Networks, involves the promotion of several executives and the shifting of duties, including the promotion of John Skipper, most recently evp, advertising sales and ESPN Enterprises, to evp, content. Skipper will now oversee content in all its forms for all ESPN and ABC Sports television, radio, Internet, publishing, wireless, broadband and Enterprises operations.
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