NEW YORK ESPN has restructured its business units, dividing executive responsibilities in six specific areas: content, technology, sales and marketing, international, finance and administration.
The move, initiated by George Bodenheimer, ESPN and ABC Sports president, and co-chairman of Disney Media Networks, involves the promotion of several executives and the shifting of duties, including the promotion of John Skipper, most recently evp, advertising sales and ESPN Enterprises, to evp, content. Skipper will now oversee content in all its forms for all ESPN and ABC Sports television, radio, Internet, publishing, wireless, broadband and Enterprises operations. He joined ESPN in June 1997, and oversaw the launch of ESPN, The Magazine in March 1998.
Chuck Pagano, previously svp, technology, engineering and operations, will now be evp, technology. Sean Bratches, most recently president, Disney and ESPN Networks affiliate sales and marketing, will now become evp, sales and marketing. Continuing in their current roles will be Christine Driessen, evp and CFO; Ed Durso, evp, administration; and Russell Wolff, evp and managing director, ESPN International.
Ben Pyne was promoted to fill Bratches' previous position as president, Disney and ESPN Network affiliate sales and marketing.
Other promotions include Norby Williamson, previously svp and managing editor, who was promoted to evp, studio and remote production, overseeing all game and studio production work for ESPN and ABC Sports domestic television and radio; John Wildhack, who was promoted to one of two top programming positions as svp, programming acquisitions and strategy, overseeing all rights negotiations and league relationships for all ESPN domestic TV networks and ABC Sports; David Berson, who will share programming duties with Wildhack, as svp, program planning and development for ESPN and ABC Sports; Paul Cushing, who was promoted to svp, management information technology, overseeing all of ESPN's corporate systems infrastructure; and Aaron LaBerge, who will assume a newly created position of vp, technology.
ESPN is based in Bristol, Conn.