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Dick Lord, chairman emeritus of The Lord Group, is taking a crack at it. Lowe Lintas & Partners’ Lee Garfinkel also has the urge. And now Peter Georgescu, former CEO of Young & Rubicam, is crossing over to become an author.
No, he’s not scribbling a juicy tell-all about the agency’s 1998 IPO or this year’s takeover by WPP. Instead, Georgescu and a collaborator are delving curiously into “morality in business.” The as-yet-untitled book is “past the 50 percent mark,” Georgescu says, and may be finished by the spring.
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