Maltby, Cohen Move Up at MindShare

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK WPP Group’s MindShare North America has appointed Jason Maltby and Shari Cohen co-executive directors of its national broadcast group, the media shop said.

Both Maltby and Cohen, who were previously senior partners, managing directors of national broadcast, will report to Marc Goldstein, MindShare’s CEO. Goldstein previously held responsibility for the broadcast group.

In the U.S., MindShare’s total media expenditures are estimated to be $10.7 billion, with approximately $6.5 billion spent on broadcast

In their new roles, Maltby and Cohen will assume responsibility for the national broadcast groups in New York and Chicago and will lead a staff numbering over 100.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in