Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Stock-car racing’s tradition of playing fast and loose with the rules gets a lighthearted send-up in TV spots for Goodyear engine belts from Malone Advertising.
The campaign, which breaks March 24 during the telecast of the Food City 500 at Bristol Motor Speedway, features NASCAR pit crews explaining ways they get a little more out of their cars. The stories are intentionally ludicrous and end with the voice over, “There’s one thing NASCAR teams actually admit is under the hood.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in