Mall Owner Consolidates at Huey/Paprocki

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ATLANTA Huey/Paprocki has won the consolidated advertising account of CBL Properties, the client confirmed.

The independent shop won the estimated $10 million business following a review against a handful of agencies including The Johnson Group in Chattanooga, Tenn., Lucid in Atlanta and undisclosed contenders from Ohio and New York.

The Chattanooga-based client’s 160 properties include 55 malls in primarily mid-market Southeast and Midwest suburbs and cities such as Madison, Wis., Tampa, Fla., and Louisville, Ky.

Previously, CBL employed various agencies to handle projects for individual malls.





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