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In the lousy advertising climate of the past couple of years, cellular phones were conspicuous as a growth category. So, gloomy souls of the ‘what else can go wrong’ school of thought will not be surprised by recent reports (vigorously denied by cell-phone companies) that the technology can cause tumors and other health problems. Actually, the negative reports could be a short-term boon for some agencies if cell-phone clients feel obliged to run ads assuring us their products won’t kill us.
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