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NEW YORK Malibu Rum is launching its first global ad campaign since being acquired by Pernod Ricard in 2005, with the new tagline “Get your island on.”
Two new TV spots begin airing in the U.S. Dec. 24.
The spots from Droga5, New York, feature, separately, a male and female protagonist who bring the island mentality to their work-a-day lives—flip-flops and beach cruisers replace dress shoes and cars during the morning commute while a reggae track provides the background.
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