Malaysia Airlines, NuSil Sign With Phelps

LOS ANGELES The Phelps Group has been tapped to handle integrated marketing for Malaysia Airlines and NuSil Technology, the agency said. Combined billings are more than $8 million.

Phelps, an independent agency in Santa Monica, Calif., assumes ad duties for Malaysia Airlines from eight-year incumbent Abert-Poindexter in Hermosa Beach, Calif. Publicis Groupe’s Mediavest in Los Angeles will handle media buying.

According to Malaysia Airlines marketing manager Vladimir Velasco, the carrier, which has its North American headquarters in Los Angeles, had been in talks with the Los Angeles office of Publicis shop D’Arcy Masius Benton & Bowles, which folded at the end of 2002.