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Turkel Schwartz & Partners’ new “See and Be Scene” campaign attempts to heat things up for Miami’s traditionally cool summer tourist season.
The $2.5 million effort, undertaken for the Greater Miami Convention and Visitors’ Bureau, promotes events and activities between Memorial Day and Labor Day.
The Miami agency’s radio and print ads break in national markets this month.
“The ‘Tropicool’ brand was developed to capitalize on Miamias a uniquely tropical and cosmopolitan destination,” said agency president Philip Schwartz.
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