Making the Grades: Pros

And Cons of Report Cards
Adweek’s report-card issue [April 24] always leaves predictable noise in its wake. Those who do well look at the grades as affirmation of their brilliant leadership and excellent work. Others attack the process, question the objectivity of the source and curse the messenger. Having worked with scores of agencies, I must acknowledge mixed feelings about the grading process.
On one hand, I admire Adweek for providing something beyond revenue rankings and creative awards as means of measuring an agency’s performance.