Major Message for Calif. Minorities: State's Anti-Smoking Campaign Reaches Into Ethnic Communities

LOS ANGELES-On the heels of the recent nationwide attention on tobacco advertising, the California Department of Health Services has released the estimated $4 million ethnic portion of its anti-smoking campaign.
The campaign, created by three Northern and Southern California advertising agencies specializing in ethnic marketing, targets California minority groups: Hispanics, African-Americans, and Asian-Pacific Islanders. The agencies were contracted through the state’s tobacco education general market agency, Asher/Gould Advertising in Los Angeles.
The Hispanic television commercials, which broke in markets around the state late last month, were created by Valdes Zacky in Los Angeles.