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For the first time in at least two decades, the Maine Office of Tourism has awarded its $4 million advertising contract to an out-of-state shop.
Warren Kremer Paino in New York outpaced eight-year incumbent Swardlick Marketing Group and McClain Hauptman Marketing Group, both in Portland, Maine. The account is legally mandated to go into review every three years.
“It was two big steps for our client and for any client to go out of state with the taxpayers’ money,” said Thomas McCartin, executive vice president at WKP.
WKP’s contract begins Nov.
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