Maine Seen Among 'Great Places'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

boston—With interest in domestic and regional travel making a comeback, Swardlick Marketing Group is launching a tourism campaign that positions Maine as one of “America’s great places.”

A 60-second TV spot shows footage of families biking, hiking and boating, as well as dining out and enjoying Maine scenery.

A voiceover says, “This year, discover one of America’s great places. Maine. Explore our legendary rock-bound coast. Visit historic villages where generations keep tradition alive. These are the places you’ll remember for a lifetime.”

“The spot reinforces the values and attributes of a domestic destination that has a great deal to offer,” said David Swardlick, president of the Portland, Maine, agency.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in