Mail Boxes Etc. has asked the Rojek Cutcher Group to handle its $20 million review.
The Columbus, Ohio-based consultancy last week was preparing a list of agencies to contact.
Shops from the Midwest to the West Coast will be considered; size is not expected to be a factor, said Kurt Schusterman, svp of marketing at the San Diego-based client.
Mail Boxes Etc. split with Ogilvy & Mather in Los Angeles in February after a two-year relationship. Ogilvy had won a review that included finalists DDB Chicago and two West Coast shops, including then-incumbent Kenneth C. Smith Advertising in La Jolla, Calif.
Agencies to be considered will have retail experience and knowledge of franchising, Schusterman said. Client executives will visit a group of semifinalists in May. Presentations will follow, with a decision expected in July, Schusterman said.
Both creative and media are in review, although the client is still deciding whether the account will be bundled. Mindshare had previously handled media buying.
In addition to Schusterman, CEO Jim Amos will be on a committee making the decision. Franchisee reps and someone from United Parcel Service, which is expected to buy the company, will also have input.