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SAN FRANCISCO Less than three months after winning the account, independent Maiden Lane has resigned its position with Chevys Fresh Mex restaurant, the agency said today.
The split was due to strategic differences and an inability to agree on compensation, said Bob Gardner, president of the San Francisco shop. Maiden Lane had already completed radio and out-of-home work on the account.
“We’re not in the business of resigning accounts,” Gardner said. “But in this case, it’s better to part company.”
Maiden
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