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NEW YORK Interpublic Group’s Magna Global Entertainment and digital production company Brand New World have formed a strategic alliance designed to provide creative alternatives to the 30-second spot.
Magna here and Brand New World, with offices in both New York and Alexandria, Va., said they would develop and produce both short-form interstitial and long-form brand-based content for video-on-demand, broadband, wireless and in-store retail networks.
The companies also plan to craft short-form creative units for broadband streaming platforms such as MSN Video, Yahoo! Launch and AOL Broadband.
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