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BOSTON Mullen said it has promoted John Magee to senior vice president, director of integrated analytics.
He was advanced based mainly on his years of service to the Interpublic Group-owned agency in Wenham, Mass.
Magee is the leader of the integrated analytics team within the agency’s media and analytics group. He has played a key role in elevating the use of metrics and analytics as tools for predicting and ensuring the future success of marketing communications programs, as well as creating new methods for the traditional return-on-investment measurements of past performance, the shop said.
“John
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