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Magazine Rides In Style

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Passengers riding Amtrak through the Northeast corridor may have noticed a flashy new seat companion: Arrive magazine, available only in Amtrak trains and first-class lounges.

The bimonthly magazine, a joint venture between publisher Z Communications in Arlington, Va., and Amtrak in Washington, D.C., has a distribution of 200,000. Stephan Kessler, director of advertising for Arrive, claims it reaches 2.1 million riders over a two-month period.

"We're targeting the upscale business traveler, although we reach a much larger demographic [on the trains]," he said.

Editorial content is a mix of humor, general-interest articles, financial tips and book and movie reviews. The next issue, due May 1, features Nascar driver Rusty Wallace on the cover.

Advertisers Arrive seeks to attract include hotels, entertainment companies, restaurants, software companies and wireless-services companies, among others. Advertisers in the March/April issue include Nextel, Ramada and The Washington Post.

Kessler hopes to expand the magazine eventually. "We're growing," he said. "We anticipate additional lines and going monthly in 2002."