Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Interpublic Group’s Mullen has added the ad account of the Magazine Publishers of America, the agency has confirmed.
The overall initiative is budgeted at $40 million over three years. The MPG spent about $5 million last year in measured media, per TNS Media Intelligence.
The assignment had been handled by the New York office of Publicis Groupe’s Fallon, which shuttered that outpost in July.
“In today’s interruptive media environment, magazines are perfectly positioned to shine as the medium whose advertising engages consumers and mobilizes them to act,” said Nina Link, president and CEO of the MPA in New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in