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Magazine ad pages continued to show softness in July, reflecting in part how uncertainties surrounding the Iraqi war affected monthly books’ long lead times.
Ad pages dropped 0.2 percent to 14,696 from the year-earlier month, according to the Publishers Information Bureau. Estimated revenue rose 7.9 percent to $1.2 billion, but calculations are based on publisher rate cards and do not reflect discounting. For the year to date, ad pages have climbed 1.6 percent to 123,877, amounting to an estimated increase in revenue of 9.6
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