Madison Road Countersues Mark Burnett

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NEW YORK Entertainment marketing firm Madison Road, which was sued last week by Mark Burnett Productions for allegedly misrepresenting its relationship with Burnett to clients, has countersued Burnett for $40 million for defamation and trade libel.

The suit, filed in Superior Court in Santa Monica, Calif., charges that after Burnett’s success with placements in the second season of The Apprentice, the company began upping fees for placements to $5 million (from what sources said was $2.5-3

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