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Dallas to Lead Agency’s 15-Office Pro Bono Effort
DALLAS–McCann-Erickson here was selected to develop a new national advertising campaign for Mothers Against Drunk Driving, headquartered in Irving, Texas.
The leading issue will be underage drinking, in advertising debuting later this year for the nonprofit organization, according to the agency. The public service announcements, to be delivered via television, radio, print and Internet sites, will be created and placed pro bono by McCann-Erickson in Dallas and its 14 other offices nationwide, the agency reported.
In addition, the Mothers Against Drunk Driving (MADD) underage drinking executions will be included in the public service component of a $195 million media campaign by the White House Office of National Drug Control Policy [Adweek, June 1], according to McCann-Erickson.
In a statement, agency executive vice president and general manager Tony Pace said, “We look forward to partnering with MADD in driving home the important message that underage drinking can...
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