Mad Dogs Lands Game Show Biz

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With the review for its corporate brand assignment still on hold, The Game Show Network has awarded creative duties for three of its new shows to Mad Dogs & Englishmen.

Last June, AKQA in San Francisco was poised to win the est imated $5-7 million brand account [Adweek, June 11].

Dena Kaplan, svp of marketing for the Culver City, Calif.-based client, said last week that the review was discontinued last August so the client could conduct more market research.



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