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NEW YORK Mad Dogs & Englishmen, the boutique agency founded by managing partners Robin Hafitz and Nick Cohen, is “up against the wall,” Cohen said last week, following spending cuts by its largest client, Atkins Nutritionals.
Atkins spent about $30 million on advertising last year, according to Nielsen Monitor-Plus, but has not committed to a 2005 budget, Cohen said.
The New York agency will close its San Francisco office and has told its landlord to put its space here on the market.
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