Mad Dogs Bows in S.F.

Mad Dogs & Englishmen opens a San Francisco of-fice today, its first foray outside New York.

Paula Beer, 29, a five-year Mad Dogs veteran and director of the New York shop’s account management group for the past year, is the new office’s general manager. She reports to CEO Jeff Soinski in New York.

“We’ve developed a competency in the new economy space,” said So-inski, citing work for clients such as Razorfish, Nano and AOL/Mo-vieFone, all of which have “a West Coast presence.