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CHICAGO Macy’s uses a re-creation of the Martha Reeves and the Vandellas hit Dancing in the Streets in ads designed to reposition the company as a national retail brand.
The effort coincides with Federated Department Stores’ ongoing conversion of 400 retail locations that had been under different names (such as Filene’s and Marshall Field’s) to Macy’s, giving the chain a nationwide footprint.
The spots depict young, multicultural, Macy’s-clad consumers dancing through their daily lives against a backdrop of city skylines (including New York, St.
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