Macy's Seeks Hispanic Agency

NEW YORK Macy’s, a unit of Federated Department Stores, has embarked on a search for a Hispanic agency to handle its national advertising. The retailer last week sent out a request for proposal to 10 Hispanic and multicultural shops.

Agencies that have already been contacted by the retailer and are participating in this week’s presentations include Siboney USA, Conill, Latinvox and Interpublic Group’s GlobalHue, according to sources. Macy’s West’s Brian Weart, director of marketing, and Stacey Osborn, vice president of marketing, planning and analysis, are leading the review.