Macy's Media Moves to MEC

NEW YORK Macy’s has shifted its media chores to WPP Group’s Mediaedge:cia without a review, the client has confirmed.

Macy’s spends more than $200 million annually on national ads, a company representative said.

MEC will be responsible for all of Macy’s national ad spending, including TV, radio, magazines, out of home and online.

MEC replaces Publicis Groupe’s Starcom. That Chicago-based shop was appointed by Macy’s just last year and helped roll out the chain as a national brand after the client’s parent, Federated Department Stores, acquired the rival May stores operation.