Macy's Confirms JWT's Selection

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CHICAGO Macy’s has tapped JWT to handle a national launch advertising campaign, the client confirmed. The award came after a review.

“We saw many wonderful presentations from extremely talented agencies,” said Peter Sachse, president and chief marketing officer of the company, in a statement. “[JWT] stood out from the crowd in their creative approach and understanding of our business needs.”

Sources last week said the client, which has said it planned to switch to a project set up after parting ways with Interpublic Group’s Lowe last October, was set to award business to WPP Group’s JWT and White Space, a brand consulting unit of MDC Partners-backed Kirshenbaum Bond + Partners in New York [Adweek Online, Jan.



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