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ATLANTA Machado/Garcia-Serra/Publicidad has launched a new television ad for Southeast Toyota Distributors, the shop’s second for the client this year, the agency said.
The spot, which began airing Monday, introduces the tC model of Toyota’s Scion brand, the automaker’s youth-oriented unit, to the Hispanic market in the Miami area. The Coral Gables, Fla., shop created and produced the TV ads to launch Scion’s xA and xB models earlier this year.
The commercial follows a young man as he leaves work, shedding his suit and tie for jeans and a T-shirt and climbing into his Scion tC.
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