Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MacGregor Golf has been quietly contacting agencies about its oft-moved advertising account, according to sources.
Currently, the estimated $3 million account is at Fricks/Firestone here. It was awarded the business last September after an extensive review of East Coast agencies.
Agency principal John Fricks said he shared breakfast last Friday morning with the golf club maker’s president and chief executive officer, William Marsh, to discuss the relationship.
“We had a very good meeting,” Fricks said. “If anything happens, I will be totally shocked.”
Marsh did not return calls by press time, but a representative of the Atlanta client said there are no plans to move the account.
Over the past two weeks, however, sources said the client is putting out feelers for its much-traveled account–Fricks/Firestone is MacGregor’s ninth agency in 16 years.
MacGregor is trying to re-establish itself under new ownership as a top quality club maker.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in