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ATLANTA-Determined to start its second century with a return to prominence in the golfing industry, MacGregor Golf Co. last week placed its account at Howard, Merrell & Partners (HM&P) in Raleigh, N.C. The Albany, Ga.-based client has pledged to spend $10-15 million on advertising annually through the year 2002.
According to Competitive Media Reporting, MacGregor spent $1.5 million in 1996 and nearly $900,000 through July 1997. Earlier this year, however, it was acquired by an investor group that included affiliates of two British firms, Masters International and Apax Partners.
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