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Equipment Maker Searches for Eighth Ad Partner in 15 Years
ATLANTA–Less than six months after Howard, Merrill & Partners broke its first television advertising for MacGregor Golf, the client has sent out a request for proposal seeking a replacement, apparently without notifying the agency.
MacGregor’s recently hired marketing vice president, Jeffrey Sears, acknowledged that a search is under way. Last Friday was the deadline for returning questionnaires, he said.
Sears confirmed that the Raleigh, N.C., incumbent would not be invited to defend the account, which it has held since late 1997.
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