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Even The Amazing Kreskin couldn’t have predicted the new name recently chosen by Marquardt & Roche/Meditz & Hackett.
In an “extraordinary reverse ego move” that agency president Howard Meditz called “wackier than it is admirable,” M&R/M&H has been renamed Marquardt and Roche & Partners, despite the fact agency founders Jim Marquardt and Ed Roche retired in 1995.
The Stamford, Conn., agency had used the lengthy M&R/M&H moniker for four years, even after the recent departure of creative officer Tom Hackett.
Why isn’t Meditz’s name on the door? “We find value in the name Marquardt & Roche.
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