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NEW YORK The Philadelphia Advertising Club hosted its 2005 Addy Awards last night at the Philadelphia Museum of Art, where the three freelancers of The M Group won best of show for work on behalf of one of their mothers.
The “Julia Bakery Campaign,” created gratis by art directors Mike Mielcarz and Randy Rogers and copywriter Justin Ebert, was created for Mielcarz’ mother. Julia Mielcarz arrived from Poland 18 years ago and operates the Julia Bakery in the Port Richmond section of Philadelphia, where she specializes in desserts from her homeland.
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