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Lyon Advertising in Austin, Texas, has launched a TV branding campaign for Brake Check five months after beginning project work for the car repair chain.
Two 30-second ads and two 10-second spots continue the company’s long-playing “We do it right” tagline and will run into 1999.
The work will air in Brake Check’s Houston, San Antonio, Austin, Corpus Christi and San Marcos, Texas, markets. Billings were undisclosed. Agency principal Doug Lyon said print and radio ads may be added in the future.
In one 30-second spot, a woman sits anxiously in the waiting room of “Cheatim’s Garage.”
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