Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hill, Holliday, Connors, Cosmopulos’ latest work for Terra Lycos seeks to inspire Internet surfers to check out the Lycos portal’s features and functions.
The campaign from the Boston agency broke late last week. It drops the client’s 2-year-old “Dig deeper” positioning but retains ad icon Anna Kour n i kova, who appears briefly in a tennis clip used in a fast-moving montage of colorful images. The overall effort is themed “Inspiration,” though no tagline appears in the ads.
One 30-second commercial opens with a man sitting in front of his computer, searching Lycos’ site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in