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NEW YORK Lycos said it would distribute listings from its advertisers through AlmondNet’s new ad network that shows ads to users based on their search history.
New York-based AlmondNet plans to distribute Lycos’ Adbuyer paid listings in banner ads, targeting them based on users’ previous search behavior.
AlmondNet has struck deals with undisclosed ISPs and adware companies to collect non-personally identifiable search behavior through cookies. The search data is then used by AlmondNet’s Post-Search broker network, which buys low-priced run-of-site inventory from publishers, to display graphical ads tied to previous search behavior.
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